OMC honored for excellence in statewide marketing competition
Ozarks Medical Center (OMC) has received statewide recognition for three projects produced by the healthcare system to educate and inform community and area residents.
The Show-Me Excellence Awards, presented annually by the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM), recognize high achievement and superb quality in advertising, marketing, and public relations projects produced by hospitals and healthcare systems throughout the state.
Kim Wood, a digital and media relations specialist, won first and third place awards in her first time entering the competition. She won first place in the category of Social/Interactive Media with the Christmas Social Media Engagements, which included a 12-day series of “Ozzy the Elf” and his journey of care at Ozarks Medical Center. Second and third place in the category went to the University of Missouri Health Care-Columbia and Mosaic Life Care-St. Joseph.
Wood won third place in the category of Media Relations Activity for the Hospital Expansion Announcement. Saint Luke’s Health System-Kansas City and St. Louis Children’s Hospital won first and second place respectively.
Melissa Smith, marketing and public relations manager, brought home a first-place award in the category of Special Purpose Publication for its 2018 OMC Medical Group Provider Directory. Second and third place in the category went to SSM Health-St. Louis and Children’s Mercy-Kansas City, respectively.
This was Smith’s seventh Show-Me-Excellence Award. In 2018, she won first place for the 2017 OMC Dice Run of the Mills advertising campaign and third place for the 2017 OMC Blue Jean Ball invitation. In 2017, she won second place for the 2016 OMC Superhero Fun Run advertising campaign and the “Hey Girl! Keep Calm and Have a Mammogram” brochure. In 2016, she won first place for the 2015 OMC Blue Jean Ball advertising campaign and second place for the 2015 OMC Blue Jean Ball invitation.
The awards were presented at the MAHPRM Summer Forum in June in Branson. A statewide panel of public relations and marketing professionals judged the 178 entries in this year’s competition.
“We’re honored that the work of Ozarks Medical Center has been selected to receive this statewide recognition,” said Tom Keller, OMC President and CEO. “These awards highlight our efforts to keep the community informed and up-to-date about the organization and our services.”
The awards competition was established by MAHPRM in 1981 and is the only Missouri competition dedicated to hospital and healthcare public relations and communications. With 22 categories, the competition included projects in media relations, advertising, publications, writing, photography, marketing, and public relations.
Pictured left to right: Melissa Smith, OMC marketing and public relations manager, and Kim Wood, OMC digital and media relations specialist showcase their awards from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).